What's in a name?

R Weiss

PubMed · 10162065

What's in a name?

Abstract

How should an integrated health care network sell itself? Four very different systems talk it over with the president of the American Hospital Association's Society for Healthcare Strategy & Market Development.

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Delivery of Health Care, Integrated Hospitals, Proprietary Marketing of Health Services Multi-Institutional Systems Names Public Relations United States Journal Article

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R Weiss. What's in a name?. https://pubmed.ncbi.nlm.nih.gov/10162065/

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