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PubMed · 10261821

Managing and selling change.

R E Yurk
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Abstract

The successful achievement of change has become a hallmark of the effective medical group manager. In the face of the inevitability of change, as dictated by the rapidly progressing healthcare industry and business environment, every manager must take a firm grip on the change process. The author presents an in-depth analysis of change, including a point-by-point description of the process and discussion of technical and systematic preparation, proper presentation and implementation, anticipation of personnel and priority problems, and behavioral implications. Out of this multitude of considerations comes a collection of wisdoms regarding the change process that will be useful to every manager as he implements change and prepares his organization for the future.

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Group PracticeHumansOrganization and AdministrationOrganizational InnovationProblem SolvingJournal Article

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R E Yurk. Managing and selling change.. https://pubmed.ncbi.nlm.nih.gov/10261821/

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