Bronson's quality strategy. Interview by Donald E.L. Johnson.

Abstract

Patric E. Ludwig, president of Bronson Healthcare Group, Kalamazoo, Mich., is leading his Bronson Methodist Hospital through the implementation of an ambitious quality improvement and cost containment program. A former management consultant and president of the Michigan Hospital Assn., Ludwig brings the analytical talents of a consultant and the political instincts of an association executive to the opportunity that many hospitals are considering and only a few are aggressively pursuing. In a recent interview with Donald E.L. Johnson, editor and publisher of Health Care Strategic Management, Ludwig explained his organization's mandate from its board of directors and his strategy to win over his medical staff to the cost reduction and quality improvement programs.