PubMed · 10623136
Customer-centered problem solving.
Abstract
If there is no single best way to attract new customers and retain current customers, there is surely an easy way to lose them: fail to solve the problems that arise in nearly every buyer-supplier relationship, or solve them in an unsatisfactory manner. Yet, all too frequently, companies do just that. Either we deny that a problem exists, we exert all our efforts to pin the blame elsewhere, or we "Band-Aid" the problem instead of fixing it, almost guaranteeing that we will face it again and again.
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Q B Samelson. 1999. Customer-centered problem solving.. https://pubmed.ncbi.nlm.nih.gov/10623136/
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