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PubMed · 11793915

Ten misconceptions physicians have about marketing.

R Porter
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Abstract

Negative attitudes about marketing abound in medicine and largely arise from 10 common misconceptions. This article describes each and offers remedies.

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Attitude of Health PersonnelHumansIncomeMarketing of Health ServicesNegativismPatient SatisfactionPhysiciansPractice Management, MedicalQuality of Health CareUnited StatesJournal Article

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R Porter. Ten misconceptions physicians have about marketing.. https://pubmed.ncbi.nlm.nih.gov/11793915/

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