PubMed · 12073469
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Mark R Stover. 2002. Principles.. https://pubmed.ncbi.nlm.nih.gov/12073469/
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This is the second in a series of articles exploring some of the issues facing dentists coming to terms with working in the 'brave new world'. It examines the complex issues of understanding how pricing works, determining the price of a product or service, communicating this to customers, and understanding how people perceive prices and price changes.
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