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PubMed · 1948946

[Focus groups--presentation of a qualitative research method].

S Kjølstad·T Høverstad
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Abstract

The Focus Group is a qualitative research method based on group dynamics. The group participants are chosen by random sampling from the study population. They all have something in common in regard to the question being focused on. Well planned discussions provide knowledge on a specific topic. The method is not very expensive, and does not take too much time. Focus Groups have been used in marketing, and in sociological and psychological research. The authors conclude that the method is of interest for medical research.

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S Kjølstad, T Høverstad. 1991-10-30. [Focus groups--presentation of a qualitative research method].. https://pubmed.ncbi.nlm.nih.gov/1948946/

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