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Methodological consideration in color research.

L Dunwoody
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Abstract

Color can influence physical and emotional variables, but the evidence is equivocal. Replications are often hampered by inadequate specification of colored stimuli. It is proposed that a standardized method for reporting colored stimuli should be employed to facilitate empirical testing of the effects of color, namely, the CIE chromaticity coordinates x and y or Munsell values, for both allow translation from one to the other.

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BibTeXRIS

L Dunwoody. 1991. Methodological consideration in color research.. https://doi.org/10.2466/pms.1991.72.3c.1125

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