A preferred route for substantive theorizing.

Abstract

Wicker (1989) urges the ecologyically-oriented psychologist to be more cognizant of the decision points implicit in the scientific enterprise. He describes what he calls substantive theorizing and urges us to give greater precedence, conceptually and methodologically, to context-specific phenomena. In this rejoinder, I: (1) underscore the thrust of the choices Wicker has clarified and the p references he has recommended; (2) suggest an alternative route for the ecologically-oriented research process, one in which the conceptual and substantive "paths" have coequal and interdependent importance in determining the nature and direction of the research process; and (3) discuss in greater depth the search for universal laws. Though universal laws per se may be fictional goals, I argue that our principles will have greater generalizability to the degree to which we are successful in redirecting the research enterprise to focus upon structural, as opposed to content, principles.