PubMed · 3581725
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L Frazier. 1987. Structure in auditory word recognition.. https://doi.org/10.1016/0010-0277(87)90008-4
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An ambiguous motion paradigm, in which the direction of apparent motion is determined by salience (i.e., the extent to which an area is perceived as figure versus ground), is used to assay the amplification of color by attention to color. In the red-green colored gratings used in these experiments, without attention instructions, salience depends on the chromaticity difference between colored stripes embedded in the motion sequence and the yellow background. Selective attention to red (or to green) alters the perceived direction of motion and is found to be equivalent to increasing the physical redness (or greenness) by 25-117%, depending on the observer and color. Whereas attention to a color drastically alters the salience of that color, it leaves color appearance unchanged. A computational model, which embodies separate, parallel pathways for object perception and for salience, accounts for 99% of the variance of the experimental data.
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The perception of natural visual scenes that contain many objects poses computational problems that are absent when objects are perceived in isolation. Vision researchers have captured this attribute of real-world perception in the laboratory by using visual search tasks, in which subjects search for a target object in arrays containing varying numbers of non-target distractor objects. Under many conditions, the amount of time required to detect a visual search target increases as the number of objects in the stimulus array increases, and some investigators have proposed that this reflects the serial application of attention to the individual objects in the array. However, other investigators have argued that this pattern of results may instead be due to limitations in the processing capacity of a parallel processing system that identifies multiple objects concurrently. Here we attempt to address this longstanding controversy by using an electrophysiological marker of the moment-by-moment direction of attention-the N2pc component of the event-related potential waveform--to show that attention shifts rapidly among objects during visual search.