PubMed · 6166609
Developing bilingual patient education materials. Problems and solutions.
Abstract
The bilingual format presents a challenging set of problems for media producers. Four factors seem to be of primary importance to the success of bilingual materials: 1. Identifying the unique educational and cultural characteristics of the target audience. 2. Developing strategies to establish credibility with the target audience. 3. Determining the most appropriate dialect for non-English scripts. 4. Designing a 'tri-script' to allow all project planners to easily follow the script in both languages. The article describes the development of a series of bilingual patient education materials on Renal Transplantation, particularly focussing on the efforts of the development team in regard to each of the four factors listed above.
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R Talbert, B Hendricson, N Hudepohl, B Richards, M McPherson, B Reed. 1981. Developing bilingual patient education materials. Problems and solutions.. https://pubmed.ncbi.nlm.nih.gov/6166609/
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