PubMed · 892969
A study of mail survey method.
Abstract
A major disadvantage of the mail survey in medical research is non-response, which may introduce bias. This study measured the effect of two simple factors on the response rate to a questionnaire concerning headache and migraine in a survey of 2,508 electors. The two factors were the class of postage and the colour of envelopes used; neither was found to have a significant effect. It was concluded that cheaper mailing methods are not likely to jeopardise response.
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C A Newland, W E Waters, A P Standford, B G Batchelor. 1977. A study of mail survey method.. https://doi.org/10.1093/ije%2F6.1.65
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