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PubMed1997

Cancer coverage in women's magazines: what information are women receiving?

BACKGROUND: Women use magazines as sources of health-related information, including information about cancer. Given this reliance on magazines for cancer-related information, it may interest cancer educators to know which cancers are reported on in women's magazines and what types of information are being presented. METHODS: Four widely circulated monthly women's magazines were analyzed for their coverage of cancers during the years 1987-1995. The types of cancers discussed and the frequencies of coverage were noted for each issue of every magazine. Additionally, the content of every cancer-related article was assessed for issues in cancer prevention (primary and secondary), risks, treatment, and genetics. RESULTS: All four magazines in this study reported on breast cancer more often than any other cancer. Lung and colon cancers received very little coverage. The percentages of articles devoted to the six most-discussed cancers (breast, cervical, colon, lung, ovarian, and skin) did not reflect either the mortality rates or the incidence rates of these cancers. CONCLUSIONS: The discussions of cancers in these four women's magazines focused mostly on breast and skin cancers and neglected two very important cancers--lung and colon. If women are indeed receiving much of their cancer information from such media coverage, these findings should alert cancer educators to the possible need to work with these media to help in the dissemination of additional information about cancers to women.

Adolescent↗

PubMed1995

Incidental depiction of cigarettes and smoking in Australian magazines, 1990-1993.

The study aimed to assess evidence of any increase in apparently incidental photographic depictions of cigarettes or smoking in Australian magazines following the ban on tobacco advertising in the print media introduced in January 1991. We examined 27,704 pages in 20 Australian magazines popular among young people or aimed at low socioeconomic groups during three sample periods in 1990 (before the ban), 1991 and 1993 (after the ban). All photographs showing cigarettes or smoking were counted and a smoking rate per page was calculated. When all 20 magazines were combined, there was a 75 per cent increase in the rate of photographs of smoking per page from 1990 (six months before the ban) to 1991 (six months after the ban). However, there was a reduction of 36 per cent in the rate of smoking photographs per page between 1991 and 1993 (18 months after the ban) and a nonsignificant increase of 12 per cent across the three sample periods. Photographs of smoking are infrequent in Australian magazines (mean: 1:147 pages, range: 1:17 pages to zero). There appears to be a commendable constraint by many Australian magazine editors in limiting the publication of photographs that show smoking or cigarettes. Some magazines never show smoking, indicating that a goal of total absence of photographs of smoking is achievable. Some magazines have room for improvement.

Advertising↗

PubMed2003

Medicalization vs. adaptive models? Sense-making in magazine framing of menopause.

Women over the age of 40 are largely absent from media imagery. This study examined how magazines have framed menopause over the past two decades, as an increasing number of women have entered the phase. Using a traditional content analysis, we analyzed author and source gender, topics, and photographs in menopause articles in seven news and women's magazines. A computerized content-analysis program was used to determine how the magazines framed menopause. "Framing" refers to the emphasis and theme(s) of an article. Women's magazines provided a broad range of topics to help women prepare and cope; news magazines reported scientific developments, particularly in fertility. More frames, including clearer descriptions of symptoms and effects, occurred in women's magazines. Female authors included menopausal women as sources, but males did not. Photos of menopausal women appeared in a small portion of articles, and the women shown were predominantly white. Findings indicate some consistency with media coverage of other women's health issues, but with greater differences between news and women's magazines.

Authorship↗

PubMed1976

Acquisition of the autoshaped key peck as a function of amount of preliminary magazine training.

Three experiments evaluated the effect of magazine training on acquisition of the pigeon's key peck during autoshaping. In Experiment I, pigeons were exposed to two days of extended magazine training, followed on the third day by keylight-only presentations. All pigeons pecked the keylight early in the keylight-only session. Experiment II examined the relationship between the number of magazine-training trials and trials to the first peck. Pigeons were given either 0, 3, 10, or 25 magazine-training trials followed by the standard autoshaping procedure. The number of trials to the first peck was related to the number of magazine-training trials. In Experiment III, pigeons were exposed to the standard autoshaping procedure without prior magazine training. The data from Experiment III suggested that key pecking will occur only after the response of eating from the lighted hopper has occurred. Taken together, these results suggest that initial magazine training is an important variable in autoshaping. Key pecking is discussed as a generalized consummatory response.

Journal Article↗

PubMed1986

Weight control content of women's magazines: bias and accuracy.

In order to assess the quality of weight control information directed at women through popular magazines, 37 issues on newsstands in January, 1982, were examined. Issues selected included approximately equal numbers of the top sellers, diet and exercise magazines, and newly established women's magazines as well as a smaller number of 'teen' magazines. The 67 articles on weight control found were evaluated by three nutritionists using a semantic differential scale based on Allon's four areas of discrimination against obesity and a 14-item test for accuracy. The 'diet' magazines devoted the highest portion of pages to weight control information, followed by the teen, top-seller, and new woman magazines in that order. Almost one-third of the articles scored perfect on accuracy of the information included; 15 percent were judged uncertain or worse. The remainder were judged largely, but not completely accurate. Judges found the articles were slightly skewed toward the negative ends of the scales assessing bias. Only 11 percent of the articles were judged pessimistic regarding success in weight control. The accuracy of this optimism must be questioned. There were no differences in accuracy, bias, or optimism among the four types of magazines.

Adolescent↗

PubMed1995

Information about drugs in family magazines.

Family magazines can play an important role in the diffusion of medical information and information regarding drugs to a 'lay audience'. We describe what kind of drugs are discussed in the family magazines and which information regarding these drugs is given. Furthermore, we look into the information sources for journalists; special attention is paid to the role of the pharmacist: is (s)he recognized by journalists as one of the experts on drugs? Two approaches were used in order to answer the above described research questions: a content analysis of family magazines and in-depth interviews of journalists. Gynaecological products as well as drugs for the central nervous system receive much attention in family magazines. The kind of information given about drugs is limited. Only part of the publications pays attention to side-effects. Patients asking questions about drugs in response to publications in family magazines know the name of a drug but are rarely informed about other aspects of the therapy, such as side-effects. In the provision of information physicians and medical specialists play an important role as sources of information for journalists. There is, however, until now no role for the pharmacist as a source of information on drugs in family magazines.

Drug Therapy↗

PubMed1991

Cigarette advertising policy and coverage of smoking and health in British women's magazines.

A survey of cigarette advertising and coverage of health aspects of smoking in 86 British magazines with a large female readership was done in 1989. The findings were compared with the results of a 1985 survey which had led to the introduction of new voluntary restrictions in 1986 on cigarette advertising in magazines. Although there was a decrease in the proportion of magazines accepting cigarette advertising (64% to 42%), the new restrictions failed to cover the most popular magazines, so that an estimated collective readership of 7 million women aged 15-24 years were still exposed to cigarette advertising. Revenue from cigarette advertising by women's magazines increased by 10% in real terms between 1985 and 1988. There was a small decrease in the coverage given to health aspects of smoking; a third of magazines were willing to use pictures of people smoking in their editorial pages. The findings show that the voluntary restrictions introduced in the UK in 1986 have had a small effect on cigarette advertising and have failed to achieve their aim of protecting young women.

Adolescent↗

PubMed2006

Magazine information on safety belt use for pregnant women and young children.

To assess the information on safety belt use for pregnant women and infants in maternity and baby magazines, we reviewed 2003 issues of the three top-selling monthly baby and maternity magazines. Articles on safety belt use during pregnancy and child safety seat (CSS) use for infants, and advertisements of the CSS, automobiles, or CSS-related products were examined for their informational content. Of the 9418 pages in the maternity magazines, 46 pages were on infants, 16 pages on pregnant women and 162 pages displayed advertisements. Of the 9750 pages in the baby magazines, 34 pages of articles addressed CSS use; no articles addressed the issue of pregnant women; 83 pages were advertisements. Although the magazines showed accurate information in general; its amount was not sufficient, and little specific information on appropriate use and selection of a CSS was seen. Some information was misleading and even incorrect: specifically related to when to start using a forward-facing seat, what products are attachable to the CSS, and the reuse of a CSS. Greater amounts and accuracy of safety information in these magazines would help pregnant women and parents acquire important safety knowledge that healthcare providers are falling short of providing in Japan.

Adult↗

PubMedDate not supplied

Dietary supplement safety information in magazines popular among older readers.

Dietary supplements are extensively used in the United States, especially by people age 50 and over. Surveys have shown that magazines and other news media are an important source of information about nutrition and dietary supplements for the American public. It is uncertain, however, whether magazines provide their readers with adequate information about the safety aspects of supplement use. This report presents an analysis of supplement safety information in articles published during 1994-1998 in 10 major magazines popular among older readers. This time period was chosen to allow the impact of the 1994 Dietary Supplement Health and Education Act (DSHEA) to be assessed. The evaluation included 254 magazine articles. More than two-thirds of the articles did not include comprehensive information about the safety aspects of the dietary supplements that were discussed. Information about safety issues such as maximum safe doses and drug-supplement interactions was often lacking even in otherwise informative and well-researched articles. A total of 2,983 advertisements for more than 130 different types of supplements were published in the magazines surveyed. The number of advertisements per year increased between 1995 and 1998. Supplements of particular interest to older adults (such as antioxidants, calcium, garlic, ginkgo biloba, joint health products, liquid oral supplements, and multivitamins) were among the most frequently advertised products. Although magazines popular among older readers contain extensive information about dietary supplements, these publications cannot be relied upon to provide readers with all of the information that they need in order to use supplements safely.

Advertising↗

PubMed2006

Framing breastfeeding and formula-feeding messages in popular U.S. magazines.

Media framing of infant feeding has the ability to influence knowledge and views of the barriers, benefits, and solutions inherent in breastfeeding or formula-feeding. This study examined how seven popular U.S. parenting, general women's, and African American magazines framed breastfeeding and formula-feeding messages to determine whether a sense-making approach was used and the extent to which visual images portrayed feeding practices. Analysis included 615 articles published from 1997 to 2003 that referred to infant feeding. Text and images were analyzed. The magazines provided more information on breastfeeding than formula feeding. Parenting magazines included more advice than barriers or benefits. African American magazines presented more breastfeeding benefits, and general women's magazines contained the least infant-feeding information. Messages were focused on individualized breastfeeding barriers and advice, seldom covered social and environmental issues, and placed much of the responsibility of infant feeding on the mother, while the role of social and partner support was diminished. Bottle-feeding images were nearly as common as breastfeeding images. Findings can be used by public health practitioners to increase the likelihood of reaching certain target audiences through popular magazines.

Bottle Feeding↗

PubMedDate not supplied

Entertainment and music magazine reading and binge drinking among a group of juvenile offenders.

This study examines the relative contribution of exposure to entertainment and music magazines on binge drinking among a group of teenagers under the supervision of a juvenile court system in a medium-sized western United States community. Despite having a large proportion of adolescent readers, entertainment and music magazines typically include a substantial number of advertisements for alcoholic beverages in each issue. Data were collected via a self-report questionnaire administered to 342 juvenile offenders (ages 12-18 years). Three-quarters of our respondents reported they have used alcohol and about 37% indicated they were binge drinkers. As anticipated, binge drinkers were more frequent readers of entertainment and music magazines than non-binge drinkers. Binge drinkers also estimated that larger portions of their classmates used alcohol and would be more accepting of regular drinking than non-binge drinkers. Results of a multivariate logistic regression analysis to predict whether our subjects typically consumed five or more drinks during a drinking episode indicated that perceived ease of access, age, gender, the number of best friends who drink, parental drinking (inversely), and entertainment and music magazine reading frequency were significant predictors of binge drinking. We conclude that the predictive influence entertainment and music magazine reading frequency may actually reflect a selectivity bias among a segment of the youth sub-culture already inclined toward alcohol use and abuse. We recommend that entertainment and music magazine reading should be considered only within the constellation of other risk factors when assessing risk for potential alcohol abuse.

Adolescent↗

PubMed2003

The magazine: a major cause of bullet fragmentation.

The fragmentation impact of high-velocity bullets penetrating the body after piercing through the magazines carried by soldiers was investigated experimentally. In this study, 16 pigs and 7.62x51-mm full metal jacket bullets were used. Pigs were assigned into two groups, and within 5 minutes of their being sacrificed with overdose anesthesia, bullets were fired into the first group on which magazines were placed and into the second group on which magazines were not placed, targeting abdominal left lower quadrant. It was found that in pigs not carrying magazines, all bullets pierced through the pig; bullets were not fragmented. However, in pigs with magazines, common fragmentation in bullets and multiple organ perforations occurred. It was concluded that magazines caused the bullets to be fragmented, increasing tissue and organ damage.

Animals↗

PubMed2003

Alcohol advertising in magazines and adolescent readership.

CONTEXT: Adolescent drinking is a major public health concern. The federal government does not restrict alcohol advertising to adolescents, but relies on the alcohol industry for self-regulation. OBJECTIVES: To investigate recent alcohol advertising in magazines and to determine whether advertising frequency is associated with adolescent readership. DESIGN, SETTING, AND SUBJECTS: All alcohol advertisements were counted that appeared from 1997-2001 in 35 of 48 major US magazines, which tracked their adolescent readership (3 refused all alcohol advertisements; and advertisement counts were unavailable for 10). Variation was assessed in the advertisement placement frequency for each major category of alcohol (beer, wine and wine coolers, and distilled liquor) by a magazine's adolescent readership (age 12-19 years), young adult readership (age 20-24 years), and older adult readership (age > or =25 years); readership demographics (sex, race, and income); year; frequency of publication; and cost per advertisement. MAIN OUTCOME MEASURE: Variation in alcohol advertising frequency by adolescent readership. RESULTS: Adolescent readership ranged from 1.0 to 7.1 million. The alcohol industry placed 9148 advertisements at a cost of 696 million dollars. Of the 9148 advertisements, 1201 (13%) were for beer, 443 (5%) for wine, and 7504 (82%) for liquor. After adjustment for other magazine characteristics, the advertisement rate ratio was 1.6 times more for beer (95% confidence interval [CI], 1.0-2.6; P =.05) and liquor (95% CI, 1.1-2.3; P =.01) for every additional million adolescent readers. Wine industry advertising was not associated with adolescent readership. CONCLUSIONS: Magazine advertising by the beer and liquor industries is associated with adolescent readership. Industry and federal policymakers should examine ways to regulate advertising that reaches large numbers of adolescents.

Adolescent↗

PubMed1999

Exposure to brand-specific cigarette advertising in magazines and its impact on youth smoking.

BACKGROUND: Despite the potential influence of cigarette advertising on youth smoking, few studies have characterized brand-specific magazine advertising exposure among youths or examined its impact on youth smoking behavior. METHODS: A longitudinal youth survey was conducted to assess baseline exposure to brand-specific cigarette advertising in magazines and to measure subsequent smoking behavior. The sample comprised 1,069 Massachusetts youths, ages 12-15 years at baseline in 1993, and 627 of these youths who were interviewed after 4 years. RESULTS: Five brands accounted for 81.8% of the gross impressions for magazine advertising among Massachusetts youths. These same brands accounted for 88.4% of the brand market share among 12- to 15-year-old smokers nationally in 1993. The levels of brand-specific advertising exposure in the sample were highly correlated with these national brand market shares (r = 0.96, P = 0. 0002). Among the cohort, baseline brand-specific exposure to cigarette advertising in magazines was highly correlated with brand of initiation among new smokers (r = 0.93, P = 0.0001), brand smoked by current smokers (r = 0.86, P = 0.0004), and brand whose advertisements attracted attention the most (r = 0.87, P = 0.0002). CONCLUSION: By documenting a relationship between brand-specific magazine advertising exposure and brand of smoking initiation among new smokers, this study provides strong new evidence that cigarette advertising influences youth smoking.

Adolescent↗

PubMed2002

Conflict and coalitions: an examination of outdoor recreation magazines.

We examined whether value differences between various recreation interest/activity groups are created and sustained by the textual information presented to their readers in magazines. Using a two-stage qualitative approach, our research sought to explore the exact nature of the dialogue in the magazines. We sought detailed, intimate information on a selected number of magazines to assess how the popular press socially constructs knowledge about recreation groups, and we sought to better understand how various recreation group members assign meaning to their activities and interpret the interests of other groups. Findings revealed limited negativity of activity users towards one another; most of the conflict found in the text of the articles in recreational magazines was characterized as macrodispositional. Accordingly, in the articles most of the antipathy was directed towards government because of stricter regulation of activity or towards commercial consumers whose exploitation of resources is perceived to threaten groups' activities. Moreover, such conflict crosscuts various groups whose issues and concerns are often similar. Since environmental battles are no longer any one group's issue, many have coalesced and engaged in conflict with lawmakers and commercial consumers. It is clear that the recreational magazines do play a role in shaping readers' attitudes.

Commerce↗

PubMed1994

Nutrition, dieting, and fitness messages in a magazine for adolescent women, 1970-1990.

PURPOSE: This study was designed to characterize nutrition and fitness messages presented between 1970-1990 in a magazine for adolescent women; to evaluate whether these messages changed over time; and to assess the body shape portrayed as desirable, and whether this changed over time. METHODS: A data collection form was developed to code nutrition and fitness-related written items, advertisements and recipes, and the page coverage allocated to these items. Body shape was assessed by measuring bust:waist and hip:waist ratios of photographs of models wearing bathing suits or underwear. Magazines from even years between 1970-1990 (n = 132) were coded. RESULTS: Both nutrition-related and fitness-related coverage emphasized weight loss and physical appearance. Half the major nutrition-related articles presented a weight-loss plan, and weight loss was frequently addressed in other nutrition articles. The primary reasons presented for following a nutrition of fitness plan were to lose weight and become more attractive. Statements that the product or service would promote weight loss were found in 47% of nutrition-related advertisements. Nutrition coverage did not exhibit a net change over time, whereas fitness coverage increased (F = 6.6, p < .005), and the ratio of nutrition: fitness coverage changed from 10:1 in 1970 to 0.75:1 in 1990. Models' body shapes were less curvaceous than those in magazines for adult women, and the hip:waist ratio decreased over time (F = 7.3, p < .01). CONCLUSIONS: The nutrition and fitness messages in this magazine for adolescent women emphasize body shape and appearance, similar to findings from adult women's magazines, and contribute to the cultural milieu in which thinness is an expectation for women. Between 1970-1990, the emphasis on fitness increased, and the body shape of models tended to become more linear.

Adolescent↗

PubMed2005

The adventures of the Randy Professor and Angela the Sugar Mummy: sex in fictional serials in Ugandan popular magazines.

In 1996 newspaper vendors in Ugandan towns started selling a new kind of locally produced 'lifestyle' magazine. On the covers there were young, scantily dressed girls and inside news articles, fictional serials, lifestyle articles, agony aunt columns, etc. The new magazines gained an enormous popularity in a short space of time. Everywhere people were seen reading them and copies became brown and tattered from use. Using content analysis, we analyse the fictional serials which appeared in three of these magazines. We focus on these because they were the most sexually explicit type of content and, from a public health perspective, the most relevant with regard to HIV prevention. The stories were presented as simple entertainment, depicting the adventures of stereotypical characters. They provided people with explicit and unrestricted sexual fantasy which was, at the same time, devoid of any real risk. Although they could be interpreted as providing a discourse which challenged the main messages of HIV-prevention campaigns (sex is good for you, have as much of it as possible, and don't let condoms spoil the enjoyment), they also suggest that behaviour change may be more popular if sex and sexual health are not separated from sexual pleasure, and safe sex is promoted from a positive perspective (emphasis on sexual enjoyment) rather than a negative one (prevention of disease). The popularity of the magazines underscores the importance of entertainment value when discussing sex, and suggests alternative possibilities for disseminating health messages. Illustrated popular magazines such as those discussed here could be suitable as intervention, though they would need some adaptation to counter gender stereotypes and sexual violence.

HIV Infections↗

PubMedDate not supplied

The popular approach to women's health issues: a content analysis of women's magazines in the 1970's.

This study reports the results of a content analysis of three "established" and three "new" popular women's magazines. A sample of 203 articles/features on women's health topics was drawn from a stratified systematic random sample of 157 issues over a ten year period. The two types of magazines were compared for amount of coverage given to women's health issues and specific health-related themes. Health themes covered in the magazines were also compared with statistical data on serious health conditions experienced by women, and leading causes of mortality and morbidity. Established magazines were found to give more overall coverage to women's health than did the new magazines, particularly focusing on diet and exercise. However, little attention was given to the serious health problems women actually experience. Implications of results are discussed and directions for future research outlined.

Adult↗