Case study: developing product lines using ICD-9-CM codes.

P D Benz; J Burnham

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PubMed · 10311323

Case study: developing product lines using ICD-9-CM codes.

P D Benz·J Burnham

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Abstract

In this marketing case study, Thomas Jefferson University Hospital used a product line approach to maximize the use of its resources. The method used, based on ICD-9-CM codes, fulfilled the demands of increased efficiency by encouraging customer-oriented thinking, enhancing communication with physicians and patients, and helping the institution to compete more effectively.

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P D Benz, J Burnham. 1985. Case study: developing product lines using ICD-9-CM codes.. https://pubmed.ncbi.nlm.nih.gov/10311323/

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