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Diffusion of innovations theory and work-site AIDS programs.

T E Backer·E M Rogers
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Abstract

Four case studies of the adoption of work-site AIDS programs are investigated, two of which were modifications of the Centers for Disease Control and Prevention's Business Responds to AIDS (BRTA) program. AIDS work-site programs were mainly initiated by the four study companies as a result of the efforts of a champion (defined as an individual who gains attention and resources for an issue in a system) or the occurrence of a tragic event, such as a company employee contracting AIDS. The BRTA program is an innovation that has not yet reached critical mass, which is the point after which further rates of adoption occur rapidly in a self-sustaining process.

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Acquired Immunodeficiency SyndromeCommerceDiffusion of InnovationHealth EducationHumansInformation TheoryOccupational Health ServicesUnited StatesWorkplaceJournal ArticleResearch Support, U.S. Gov't, P.H.S.

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T E Backer, E M Rogers. Diffusion of innovations theory and work-site AIDS programs.. https://doi.org/10.1080/108107398127481

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