PubMed · 15359541
The technology behind Colgate Simply White Toothpaste.
Abstract
Colgate Simply White Toothpaste is a new advanced tooth whitening dentifrice that can be used every day. The synergy of abrasive stain removal with activated hydrogen peroxide delivers excellent performance in the removal of extrinsic and intrinsic tooth stain. Colgate Simply White Toothpaste provides other oral health benefits that have become the cost-of-entry into the toothpaste market: caries protection, tartar control, fresh breath, and a preferred flavor.
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Diego Hoic, Nagaraj Dixit, Michael Prencipe, Ravi Subramanyam, Ryan Cameron, Rouba Abdel Malak, Leilani Lagman, Tao Xu, Rose Richter. 2004. The technology behind Colgate Simply White Toothpaste.. https://pubmed.ncbi.nlm.nih.gov/15359541/
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