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Multiple audience problem: a strategic communication perspective on social perception.

J H Fleming·J M Darley·J L Hilton·B A Kojetin
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Abstract

Examined how communicators send mixed messages containing an explicit surface content and a covert hidden content. In Study 1, Ss wrote constrained essays presenting either an introverted or extraverted personality. Although authors reported manipulating essay credibility and readers reported relying on credibility to make their judgments, readers succumbed to correspondence bias. In Studies 2 and 3, Ss again prepared either constrained essays (Study 2) or constrained videotapes (Study 3) and included in them a hidden message that would be understood by only their friends but not by strangers. Observers then read these essays or watched these videotapes. Friends detected and decoded the hidden messages, whereas strangers did not. We discuss these findings in terms of social perception and strategic communication.

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CommunicationCuesDeceptionExtraversion, PsychologicalHumansIndividualityInterpersonal RelationsIntroversion, PsychologicalSocial BehaviorSocial PerceptionTruth DisclosureJournal ArticleResearch Support, Non-U.S. Gov'tResearch Support, U.S. Gov't, P.H.S.

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J H Fleming, J M Darley, J L Hilton, B A Kojetin. 1990. Multiple audience problem: a strategic communication perspective on social perception.. https://doi.org/10.1037/%2F0022-3514.58.4.593

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Information-sharing among couples considering multifetal pregnancy reduction.

OBJECTIVE: To determine the information-sharing strategies of couples considering fetal reduction, and the impact of these strategies on the chances of encountering hostility in their social networks. DESIGN: Cross-sectional design of semistructured qualitative interviews, coded with respect to sharing strategies and level of personally directed hostility encountered. SETTING: Multiple Pregnancy Management Program, Comprehensive Genetics, New York, New York. PATIENT(S) AND INTERVENTION(S): Fifty women and their partners who were making a first visit to our maternal-fetal management facility, in order to consider the possibility of multifetal reduction as a pregnancy-management strategy. MAIN OUTCOME MEASURE(S): Development of information-sharing strategies, and the chances of encountering personally directed hostility regarding multifetal reduction associated with more and less selective strategies. RESULT(S): Four information-sharing strategies emerged from the analysis. Two of these strategies were relatively open (extended network, and both parents). Two other strategies were relatively selective (qualified family and friends, and defended relationship). The selective strategies were significantly less likely to encounter to encounter personally directed hostility (odds ratio, 3.88; 95% confidence intervals, 0.87-17.30). CONCLUSION(S): Selective sharing of information for couples considering multifetal prgnancy reduction is a potentially useful strategy for moderating potentially stressful relationships in their social networks. Clinics should find a way of integrating the discussion of selective sharing into their clinic's cultural repertoire of patient-support services.

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