PubMed · 9679508
Harnessing the placebo effect.
Abstract
Physicians have long recognized that therapeutic effects of pharmacologically inactive agents can be a complicating factor in medical research. Not only pills but also other features of the physician-patient encounter may recruit the healing response. Deliberate use of the placebo response may improve both patient satisfaction and treatment efficacy.
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W A Brown. 1998-07-15. Harnessing the placebo effect.. https://doi.org/10.3810/hp.1998.07.98
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